Netsize Insights: a special look at Mobile CRM of brands and retailers
Our friends and colleagues over at Netsize, who are specialized in mobile messaging, explore the business opportunities on mobile CRM in the latest edition of Netsize Insights. From display ad...
View ArticleWhat is this 21st century SMS?
Do you know what 21st century SMS is?You might have not heard of it, but it’s already being used by many operators worldwide and bringing amazing results. First, have a look at the interview of...
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Top 10 Mobile Marketing trends for 2011 revisited
Now that Q1 is over, we decided to go over the predictions made at the end of 2010 for this year and see whether they are coming true. Here’s a snapshot of what MMA, Forrester Research and Mobile...
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3 golden rules for marketing campaigns: reach, engagement and financial impact
I wanted to share with you a video of Ralph Santana, Samsung’s CMO, where he identifies the 3 key criteria for mass brands to find market success with their campaigns: broad reach, meaningful...
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Smartphone users still prefer SMS offers
Messaging is easy, simple and available to all because it´s the only mobile marketing channel compatible with all handsets and consistently available in the same format for everyone. According to a...
View ArticleVideo of interactive SMS use cases
Curious to see how Interactive SMS works? Here’s a short video that shows some of the use cases that are already delivering response rates up to 10 times higher than plain SMS. You will understand...
View ArticleVideo Interactive SMS: have a peek at how customers use it
We’ve just released a video that shows how Interactive SMS channel is a great channel for permission-based marketing. Four characters easily interact with their mobile operators using it. For...
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Getting your message across: 10 tips for effective text message marketing
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just...
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Opt-in for mobile permission marketing
In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of...
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